09-09-2011 Breezy Consumer Choices
A new not-for-profit organization Windmade are making it their business to identify and label products that have been made with wind power. Just like consumers have been presented with visual codes on products to guide purchase decisions (‘contains CFCs’ or ‘not tested on animals’), Windmade is highlighting energy source as an important factor to consider. With the help of collaborations with large companies like WWF and Bloomberg, the initiative aims to give eco-conscious consumers worldwide the option to choose products based on sustainability. Windmade hope to gain more support to thrust windpower into the mainstream spotlight. They believe their work will “ultimately offer consumers an opportunity to invest in a fully sustainable future”. For more information, watch the video below or go to the windmade website.