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Trendspotting - Your guide to latest trends

25-05-2011 Baby, Won't you Drive my Car?

We’ve swapped books, exchanged clothing and shared gardens. The term ‘collaborative consumption’ coined in 2007 is now moving mainstream into the lives of

both eco-aware and budget savvy car commuters. Organisation ZipCar and run-of-the-mill car rental service, Hertz have stimulated the
eco trend by initiating car sharing services in urban areas. Their fractional ownership model allows members to pay an annual fee allowing access to a car for short trips, when they please. With the

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help of social networking and the web, Peer-to-Peer car rental companies connect car owners with those in need of a vehicle. UK based WhipCar and Australian Drive My Car arrange fully insured short-term rentals within communities and between neighbours. After all, sharing is caring.

Next trends: 'Fridges for Flatsharing', 'Not so Forbidden Fruit'