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Trendspotting - Your guide to latest trends

01-06-2009 Now all the

Just when you thought you had the

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green trend totally figured out, along comes a clothing item we all know, love and covet a staple in every closet - the perfect pair of jeans. Jumping on the
bandwagon of all that is pure and green and proving that you don’t have to look daggy to be environmentally aware, some of the most famous designer jean brands are promoting ´98% Organic, 100% Hollywood´ like Easy Rider Jeans for example. Among these established and well known designer brands we also have Nudie Jeans from Sweden, Kuyichi from the Netherlands and Aoki jeans from the USA. The key selling point is no longer about which celebrities are sporting their threads but which brands have more sustainable materials, from organic cotton, to spare denim, linen, soya, lenpur, potato starch and pre-reduced indigo. No chemical stuff allowed. Who said it wasn’t cool to be green?

 

Picture from: www.kuyichi.com