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Trendspotting - Your guide to latest trends

01-09-2011 Play To Learn

Video games don’t have to equate to brain dulling entertainment. But their usual leisure purposes are certainly helping entice employees to learn more and forget less at work. Research shows that businesses using specially designed video games to train employees end up with smarter, more motivated workers. But only when the video game is part of

the training, not the whole learning experience. Cold Stone Creamery were losing money because their employees were scooping up too much ice cream per serving. So, they created an interactive video game that taught them how much should go into each scoop. Similarly, Miller Brewing Company owns a game called Tips on Tap showing bartenders how to pour the perfect glass of beer. Game players lose points if the glass hits the
tap where it could become contaminated. A lifestyle trend in the

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making: playtime means productivity in the workplace.

Next trends: 'Let it Be', 'The Radical Workplace'