Nike has helped raise millions of dollars through the
auction of 1510 pairs of exact sneaker replicas famously worn by Michael J. Fox, aka Marty Mcfly, in the second film in the Back to the Future trilogy. The 2011 Nike Mag shoes were created by acclaimed sneaker designer Tinker Hatfield who also stars in a short film (below) about the most famous shoes never made, in an effort to support the Michael J. Fox Foundation for Parkinson's research. Consumers’ fascination with costumes and props from hit films was displayed clearly in the success of ASOS, now one of the largest online fashion retailers. ASOS (As Seen On Screen) originally sold celebrity-inspired products that had appeared on film or television such as the picture frame that hung on Monica's door in Friends and the tiger-motif underpants worn by Robbie Williams in his video for Rock DJ of which 7,000 replicas were sold.