Unlike the Sean Penn film that ended in tragedy, delving ‘into the wild’ has never been so trendy. The environmentally conscious are taking their consumer habits one step further and choosing handcrafted, non-industrial and 301 Moved Permanently organic materials to wear on their bodies as fashion statements or to incorporate into commercial spaces. By adopting the primitive textures of fur, leather, clay and wood, people are moving closer to nature and
301 Moved Permanently are redefining our notion of wilderness chic, which once valued the outdoor look of mountaineers and
Next trends: 'Design Trend: Nano Couture', 'Fashion Trend: Colour Blocking'