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Lifestyle Trends | Retail Trend | Pop Up Stores | Trendspotting

02-08-2011 Retail Trend: Pop up, Pop down

To reduce crowding in Geneva airport’s main terminal, a pop up terminal was erected. A perfect example of the

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new wave of pop up innovation since the
Powered by Tengine/1.4.2 year of 2004, which saw conceptual pop up stores doing just that: popping up. The ephemeral nature of this branding strategy means retail stores and bars sprout up in a location one day and then close down days, weeks or months later. Just like that. In May 2011, Tommy Hilfiger debuted the Prep World Pop-Up, a temporary East Coast styled beach cabin. The structure will travel to various cities across the world, with Prep World-themed events for style conscious customers. Coca Cola’s Give It Back campaign popped up a store in Tel Aviv in April 2011 where the company sold recycled and 301 Moved Permanently upcycled products made with Coke bottles and cans.

 

Next trends: 'Night, Night - Don't Let the Sleep Box Bite', 'A Pipe to Crash'

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Lifestyle Spot on Little Blak Dress

Lifestyle

Exclusive Interview: Little Blak Dress

Gracing our ears are the sound waves of Australian band, Little Blak Dress. This rock quartet have released their debut studio EP this year and

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have kindly made the tracks downloadable for free on the band’s website.

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