02-08-2011 Retail Trend: Pop up, Pop down

To reduce crowding in Geneva airport’s main terminal, a pop up terminal was erected. A perfect example of the new wave of pop up innovation since the year of 2004, which saw conceptual pop up stores doing just that: popping up. The ephemeral nature of this branding strategy means retail stores and nizoral bars sprout up in a location one day and altace then close down days, weeks or months later. Just like that. In May 2011, Tommy Hilfiger debuted the Prep World Pop-Up, a temporary East Coast styled beach cabin. The structure will travel to various cities across the world, with Prep World-themed events for style conscious customers. Coca Cola’s Give It Back campaign popped up a store in Tel Aviv in April 2011 where the company sold recycled and upcycled products made with Coke bottles and cans.


Next trends: 'Night, Night - Don't Let the Sleep Box Bite', 'A Pipe to Crash'

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Exclusive Interview: Little Blak Dress

Gracing our ears are the sound waves of Australian band, Little Blak Dress. This rock quartet have released their debut studio EP this year and have kindly made the tracks downloadable for free on the band’s website.