08-02-2010 Trendspotting Recommends Reading...
1. Brand&Branding by Josep Maria Minguet (Monsa, 2010)
What is so unique about the Brand and Branding is that the majority of the design book features pictorials, and only includes a few case studies. Showcasing the most successful brand and branding campaigns and projects from across the industry – from corporate images to commercial work, throughout the world and from different mediums, including print and digital.
- For Love and Money: New Illustration, by Liz Farrelly and Olivia Triggs (Laurence King, 2010)
For Love and Money focuses on the rebirth of using illustration in designs, and how and why it has become popular again across print and digital media. The book also talks about the different illustration styles a designer is able to work with, including graffiti and even traditional sketches, and also describes the new technologies available to create impressive illustrations.
In addition, For Love and Money provides interesting information on over 80 contemporary graphic designers who use illustration in their work, including tips from each on effective use of illustration.